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New York Metropolitan Association of Applied Psychology

The Human Microscope: How Big Data Offers a Window into Our Psychology

  • 14 May 2024
  • 6:00 PM - 8:00 PM
  • Wasserman Career Center: 133 E 13th Street, 2nd Floor, NY NY



The Human Microscope: How Big Data Offers a Window into Our Psychology 

 The digital traces we leave with every step we take online reveal not just where we go, and what we do, but alo who we are. How can these data-driven insights into people's need and motivations be used in an ethical way that benefits individuals, business and society at large?

Speaker Bio

Sandra Matz is the David W. Zalaznick Asociate Professor of Business at Columbi Business School. As a computational social scientist, she studies human behavior using a combination of Big Data analytics and experimental methods. Her research explores how psychological characteristics influence real-life outcomes in different business-related domains (e.g. financial well-being, consumer saisfaction or team performance), with the go of helping businesses and individual make better and more ethical decisions.

The research of Dr. Matz has been published in the world’s leading scientific journal and is frequently covered by major news outlets around the world. She has won numerous award, including Data IQ’s most influential people in data-driven marketing, Pacific Standard’s 30 top thinkers under 30, and Poets and Quants 40 under 40 best business school professors.

Event Location Details


Tuesday, May 14th 


6:00 PM - 8:00 PM


NYU Wasserman Center

The Wasserman Center for Career Development is New York University’s central career development resource, providing services and support to undergraduate students, graduate and graduate certificate students, postdocs, and alumni with a bachelor’s, master’s, graduate certificate, or doctoral degree from nearly every NYU school. 

133 E 13th Street, 2nd Floor



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